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Oswaldo's fruit smoothies have always been a sensation in Rio de Janeiro drinks scenarium, especially the fruit smoothies. They were created in the 80's and are still successful with locals and tourists arriving in the city. Our group realized, however, that visual communication did not follow the quality of the drinks.


We created a line for the 200ml and 1litro passion fruit , açaí, coconut and peanuts smoothies. Through its new identity, we bring together the past and the present through a label that relates to both eras, and this reinforces the strong characteristic that the drink has.

Project V - Visual Communication - PUC Rio

Made with Ana Deffense, Diogo Rosa, Luiza Fortes and Natasha Mazloum

Orientation: Cláudio Werneck and Marco Antônio Lima